Meet Our Team

Optima Benefits & Payroll in Rochester, NY proudly serves large and small businesses throughout Upstate New York and the United States. 




Delivering positive financial solutions has been core to Brandon’s professional career. His career began by helping individuals as a financial advisor while working in the New York City area with Citi Smith Barney. Now with Optima since 2008, Brandon has utilized his financial background to serve large and small companies by helping them analyze their costs and benefits to ensure the companies needs and objectives are met. Brandon has built a strong reputation in the field of employee benefits due to his strong work ethic and attention to detail. Brandon is looking forward to his future with Optima and its continued success through strong relationships and service to the clients.

Brandon, a resident in Rochester, NY, is a graduate of the University of Buffalo where he was the captain of the division 1 baseball team and 4 year starter. Brandon went on to play professional baseball in Italy before he began his career in New York City. He is a graduate of McQuaid Jesuit High School, member of Oak Hill Country Club and lives with his wife and four children in Pittsford.




The newest member of the Optima leadership team, Jason brings with him over 10 years experience in the payroll field. His prior success at Paychex and USA Payroll has helped him to develop a sound knowledge in developing payroll services solutions targeted to small business owners. Jason consistently led his sales teams with his leadership skills and knowledge of both inside and outside sales. He has experience working in many varied markets and geographic locations, having sold payroll in the Hudson Valley and New York City area, Northwest Pennsylvania, and Western New York. Most recently working in the Rochester area allows Jason to provide competitive pricing and comprehensive solutions for payroll services, human resource compliance, benefits administration and outsourcing meeting all your business needs.

Jason earned his Bachelors degree from Ithaca College. He is also a graduate of McQuaid Jesuit High School. He was a Section V champion wrestler, and is still active volunteering and coaching with local high school wrestling programs. Jason is married to his wife Emily and they have 2 sons.




Frank was a lifetime Rochestarian who passed away on November 15, 2019. He strived to provide exceptional service and results for ALL his clients throughout his entire career. Frank devoted his life to building a business that he could pass down to his family and he was able to live out that dream. Although the road to success was not an easy one, (and never is for those charting their own path) Frank was a true entrepreneur with a unending drive to be successful; never giving up regardless of the obstacles. He tried many different fields, starting several successful businesses before finding his passion in helping others with insurance in early 2000. Frank started out selling Life and Long Term Care Insurance to individuals. Then a long time friend asked if he could help with his company’s rising health insurance costs, and Frank entered into the group benefits business. That opportunity catapulted his business in the group arena. It was here that Frank thrived and made a name for both himself and his company, Optima Benefits, in the insurance industry.  

In 2008 Frank secured a large national association; this acquistion brought Optima to a new level and required additional resources.  It was then that his son Brandon joined the company. Frank continued to guide the business and saw the additional opportunities as the uncertainty surrounding benefits and Affordable Care Act loomed.

He loved the idea of having both his sons in the business and being able to deliver even more to his clients.  In 2011 his oldest son, Jason joined the company . He  added a second arm to the company with the payroll division. Thus, Optima Benefits and Payroll was formed.

Frank instilled that servicing the client is the most important part of the job; this tenet remains the backbone of the company today. Optima prides itself on helping the client and trying to provide them with the best experience possible.

Frank was a true family man that wanted only to provide the best life he could for his loved ones. He was married to his wife Kathy for 45 years and together they built an amazing family.  His legacy lives on throughout the fabric of the company he started, and will continue its success through the hard work and care that he instilled in both his sons.