Group Benefits

When Optima was established in 2003 we began as an employee Benefits Company.

Since then we have worked with thousands of companies all across the United States to help insure their most valued assets, their employees. We have worked with individuals to companies as large as 10,000 employees and everything in between. Our knowledge and experience of the many different facets of employee benefits is what separates us from the rest. We are innovative thinkers always looking for the best angle to provide our clients with the right solution to their needs.

When you work with Optima you don’t get one size fits all, you get a customized plan designed for you and your employees.

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Medical Insurance

Optima assists employers in finding comprehensive medical insurance benefits tailored to meet the specific needs of their workforce. Our expertise lies in navigating the complex insurance market to secure plans that offer optimal coverage and cost-effectiveness. This service ensures that businesses can provide their employees with high-quality healthcare options, contributing to employee well-being and satisfaction.

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Dental Insurance

Optima specializes in helping employers find affordable dental insurance benefits, offering plans that blend cost-effectiveness with comprehensive coverage. Our focus is on sourcing dental insurance options that not only fit the budgetary constraints of businesses but also provide substantial dental care benefits to employees.

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Vision Insurance

We offer a variety of vision plans that are individually created to meet the needs of our clients and their employees. With Optima, the companies we work with can provide their teams with the crucial eye care coverage they deserve.

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Disability Insurance

Offering disability insurance is a crucial aspect of employee benefits, providing financial security and support to workers in case of an unexpected illness or injury that leads to a loss of income. It ensures that employees are protected during their most vulnerable times, maintaining their livelihood and offering peace of mind. This type of insurance is not just a benefit, but a vital safety net for the workforce, reflecting an employer's commitment to their staff's overall well-being.

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401(k) Plans

Setting up a Group Retirement Plan is a key component of a comprehensive benefits package, with options beyond just a 401k. The right choice depends on the company's specific needs, and Optima provides expert guidance to make the most suitable decision for your company.

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Individual Life Insurance

Offering individual life insurance to employees is a vital aspect of a comprehensive benefits package, providing them with essential financial security and peace of mind for their families' future. Optima caters to a range of needs with individual life insurance policies, from fulfilling business agreements to supplementing employer-provided coverage, by working with multiple carriers for both term and permanent insurance options.


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Thank you for considering Optima Benefits Group for your group benefits needs.

Our solutions are tailored to support the health and financial well-being of your team. For more details on our offerings or to discuss how we can assist in building the right benefits package for your business, please contact us.

Join the multitude of businesses in Rochester, NY and beyond that trust Optima Benefits Group for their employee benefits and payroll needs.

Call us at 585-506-4000 or email us through our secure contact page to learn how we can help your business grow and succeed.