At Optima Benefits & Payroll, we believe in providing a wide range of support and solutions for your business. We are not just a Payroll, Benefits, or HR company, we are all of these things, and we are designed to help provide you with timely support when you need it. We are a resource for your business unlike any other that takes the time to understand your needs and problems to provide you with real solutions. We believe we deliver for our clients unlike anyone else in the industry through a culture built around servicing our clients. When you are a client you will experience the difference in how we interact as a partner and valued resource for your business. We are quick to deliver you with the information and data you need to make informed business decisions, and we help guide you as much or as little as you need.

We have a wide range of products and services to help your business thrive. At Optima we believe that we are the best integrated full-service provider available in the market. We will not only meet your expectations, but our goal is to exceed them.

Optima Benefits & Payroll was formed to satisfy the unique insurance, benefits planning, and payroll service needs of businesses and individuals. Given our knowledge, acquired over 50 years of combined experience among the founding partners, we recognize that each client requires a customized plan based upon their own needs and goals

As a brokerage firm, Optima has the advantage of working directly with insurance carriers to provide you with the information you need to make informed decisions about your organization’s insurance needs. That’s why the Executive Management Team at Optima Benefits & Payroll has served large and small businesses throughout Upstate New York and the United States. With Optima, you can be sure we work for you – not the carrier. We’re an independent brokers with one goal in mind – to aggressively search out the optimal plans to meet your needs.

Ready to work with us? Contact our team.

Problems We Solve

Learn more about how we help
any size business.

Can I get assistance in a timelier manner than my current provider?

We are in the customer service business and want to make sure our clients’ needs are being met as quickly as possible. Your problems become our problems, and we will do everything we can to help you. We are different because we care, and you are not just a number. Our experienced team is dedicated to exceeding your expectations.

Are you looking for a more efficient way to run your payroll and benefits business?

We provide the solution all business with a payroll provider and benefits should be searching for. An integrated system that can help you use technology to be more efficient when hiring or going through open enrollment. We have options to help you improve efficiencies and make you look more professional to your employees. Our options are a simple as a single onboarding email to list billing with direct EDI feeds to the carriers. We will eliminate redundancies and provide with a single contact for all benefits and payroll deduction administration. This is the way it will be done in the future, so why not start now. When you work with Optima on both Benefits and Payroll most of these services (excluding EDI) are included in your service package.

How do I cut costs, offer a competitive package, or see if my benefits in line with my competitors?

We have industry specific information that can help you determine what mix of benefits may be right for your company based on your company demographics and industry. We know the market and can help you best structure your benefits program to meet your goals. Our brokers are creative free thinkers that can help you think outside of the box when it comes to structuring your benefits package. Whether you are looking to cut costs or become an employer of choice we will provide you with the options you need to make the best decision for your business.

My rates keep going up, how can I get a handle on my claims and employee’s health?

Everyone knows healthcare costs are high, but for large employers are determined based on the overall health of your group. If you are a group that is experienced rated it is imperative that you are working with a broker that can provide you solutions to help control those costs. We have had great success in helping employers cut costs with a variety of different strategies: wellness-based incentives, HRAs, Proactive Claims Management all have helped us provide solutions that work to bring down costs. Claims management is a proactive way for us to identify high risk employees andensure they are getting the proper care they need before something major hits. We are dedicated to providing our groups with all the tools they need to provide the most affordable health insurance possible.

Do you need a company to relieve as many burdens as possible?

As your payroll and insurance provider we have the access and information we need to take some things off your plate. With the new Paid Family Leave premium due it is becoming more and more tedious to get your DBL/PFL premiums paid. We can take that burden away by calculating and paying those premiums on your behalf directly with the carrier. If you qualify for our pay as you go worker’s comp you will be avoiding estimates and unknowns while helping to make audits a breeze. We are here to help so if there is anything else you may need assistance with, perhaps other premium payments just ask, we aim to please.

Are you looking for a resource for ALL situation?

We have the experience you want in a partner to help you navigate the running of a business. We are well versed in many different areas and want to help. Outside of our owner expertise we provide you with a library of resources that covers a multitude of helpful areas from compliance and regulatory to safety and wellness. Optima can also provide HR consultation with a dedicated service to help with HR related questions to give you piece of mind that you are following the rules. As a partner with Optima we feel it is important you know we are here to make sure your business is running right and provide you these services as a thank you for your partnership.

Can you do pay as you go Worker’s Compensation for NYSIF as well?

Yes, we are set up with the state to allow groups during their renewal or set up to be enrolled under our agency on the state paygo platform. It is important to remember that this can only be set up during renewal or your initial set up as the state does not allow for mid-year set ups.

Do I need all these other services?

We try to keep things very simple when it comes to charges but have found that isn’t always the case with other providers. Unfortunately, when dealing with these sales originations that have shareholders and quotas they do not always have your best interest at heart. We have uncovered numerous cases where payroll companies sign up businesses for services they do not need or use. We value our reputation and want to do right by our clients, we provide you with the right information, so you can make informed decisions on additional services that we provide.

Do you have an easy way for me to manage my employees hours?

Our integrated time clock system allows you to capture your employees time in a variety of ways. We have your easy to implement online time clocks to your biometric screening GPS enabled options. Our clocks then upload the data that can be very easily changed or adjusted when needed to be uploaded into our payroll software. A simple effective way for you to manage your team and get their hours right.

There are so many rules and compliance items for me to keep straight, can you help?

Optima takes compliance very seriously and strive to make sure our clients are aware of all the different rules and regulations out there to run their business. We are in tune with the changes that may effective our clients on both payroll and benefits. With the help of our weekly email highlighting those changes, we provide a variety of different services of either advice, content, or filings for the following: Unemployment Insurance, Affordable Care Act, Labor Law Posters, PCORI, 5500s, Summary Annual Report, Section 125, Summary Plan Descriptions, FMLA, ADA, PFL, Medicare Part D notices, COBRA, 1095-C, Workers Comp Audits, DB120.1, Quarterly and Annual Tax filings, Carrier Audits, HIPPA, FSA, HSA, HRA, ERISA, 401K, and any other items you may want us to assist with.

How do I know if the people I hire are right for my business?

We offer solutions to allow you to do background checks and drug testing on your new or existing employees to make certain you have the right people you want working for your organization. There are two level options to choose from depending on your needs at a very reasonable price to give you piece of mind.