Welcome to Optima Benefits & Payroll

The Executive Management Team at Optima Benefits & Payroll has served large and small businesses throughout Upstate New York and the United States. With Optima, you can be sure we work for you – not the carrier. We're independent brokers with one goal in mind – aggressively search out the optimal plans to meet your needs. We are a family owned and operated company that takes your business serious. Our attention to our clients is the gold stand in the industry. We provide Health Insurance, Employee Benefits and Payroll Services in Rochester, NY. Contact us today to see how we can help your business!

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Who We Are

Optima Benefits & Payroll serves businesses large and small throughout Upstate New York. We’re serious about service and searching for the optimal plans to meet the needs of your business.

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Why Choose Optima

Optima keeps the needs of our clients in mind in everything we do. We’re experts at streamlining healthcare benefits and reducing company group benefit and payroll costs because we are independent – we can shop all providers.

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Our Services

We provide a full range of benefit and payroll options. From payroll to all types of insurance benefits, including HSA, COBRA and more, Optima does it all. Click below to take a look at our services, and see we can do for you.

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Your Benefits and Payroll Partner