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About Optima Benefits & Payroll

At Optima Benefits & Payroll, we believe you deserve options. You deserve an independent insurance agent who has the client’s best interest in mind; one that recognizes that when it comes to the decisions that shape your future, you deserve to select the right paths based on the fullest range of programs and products available. Optima Benefits & Payroll will go the extra mile for you by researching all of the available products and plan options to make solid recommendations based on your objectives. This is how we define success. Failing to do our best for you, our valued clients, is not an option!

Optima Benefits & Payroll was formed to satisfy the unique insurance, benefits planning, and payroll services needs of businesses and individuals. We recognize that each client requires a customized plan based upon their own needs and goals given our knowledge acquired over 50 years of combined experience among the founding partners.

As a brokerage firm, Optima has the advantage of working directly with insurance carriers to provide you with the information you need to make informed decisions about your organization’s insurance needs. That’s why the Executive Management Team at Optima Benefits & Payroll has served large and small businesses throughout Upstate New York and the United States. With Optima, you can be sure we work for you – not the carrier. We’re independent brokers with one goal in mind – to aggressively search out the optimal plans to meet your needs.

Meet Our Team

Frank J. DiCesare - President

Respected in the field of financial strategies for business, Frank DiCesare has built a solid reputation with clients and professional peers on both coasts. Starting as a dedicated senior advisor and LCTI Specialist with General Electric Capital Assurance, Frank was quickly recognized for his consummate expertise as an advisor, trainer, and revered mentor. His success earned him rapid promotions and high-level management positions for several top insurance firms. His reputation as a skilled advisor and manager led to his recruitment by Conseco where he was instrumental in establishing the national firm as a leading provider in the Pacific Northwest and California. Frank happily relocated back to his hometown and has lead Optima Benefits & Payroll since 2004. He is pleased to utilize his skills in the service of businesses located in all 50 states. A graduate of Rochester Institute of Technology, Frank is also a proud alumnus of Gates-Chili High School. Frank and his wife of 38 years, Kathy, have three grown children and four grandchildren.

Brandon DiCesare – Vice President Benefits

Delivering positive financial solutions has been core to Brandon’s professional career. His career began by helping individuals as a financial advisor while working in the New York City area with Citi Smith Barney. Now with Optima since 2008, Brandon has utilized his financial background to serve large and small companies by helping them analyze their costs and benefits to ensure the companies needs and objectives are met. Brandon has built a strong reputation in the field of employee benefits due to his strong work ethic and attention to detail. Brandon is looking forward to his future with Optima and its continued success through strong relationships and service to the clients.

Brandon, a resident in Rochester, NY, is a graduate of the University of Buffalo where he was the captain of the division 1 baseball team and 4 year starter. Brandon went on to play professional baseball in Italy before he began his career in New York City. He is a graduate of McQuaid Jesuit High School, member of Oak Hill Country Club and lives with his wife and four children in Pittsford.

Jason DiCesare - Vice President Payroll

The newest member of the Optima leadership team, Jason brings with him over 10 years experience in the payroll field. His prior success at Paychex and USA Payroll have helped him to develop a sound knowledge in developing payroll services solutions targeted to small business owners. Jason consistently led his sales teams with his leadership skills and knowledge of both inside and outside sales. He has experience working in many varied markets and geographic locations, having sold payroll in the Hudson Valley and New York City area, Northwest Pennsylvania, and Western New York. Most recently working in the Rochester area allows Jason to provide competitive pricing and comprehensive solutions for payroll services, human resource compliance, benefits administration and outsourcing meeting all your business needs.

Jason earned his Bachelors degree from Ithaca College. He is also a graduate of McQuaid Jesuit High School. He was a Section V champion wrestler, and is still active volunteering and coaching with local high school wrestling programs. Jason is married to his wife Emily and they have 2 sons.

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Payroll Services Company in Rochester, NY